Author name: Chao Cheng

Chao is recommended by Paypal to bring overseas brands into the China market. Now he coaches business owners to start up and grow their business in China. Author of Sell Online To China, How to Build A Right Website That Works In China, and a series of China Business Guides.

Please Help Build My Profile in China

Build my profile in China In China, football is on it’s way up and many overseas independent contractors want to be a part of it. Pedro, A previous professional football player in England come to me for a proper China market entry strategy and some advice. Pedro wants to build his own profile and expand …

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2016 Singles’ Day: World’s Biggest Shopping Event

This Thursday evening, the eve of 2016 Singles’ Day (Nov. 11, 2016), there is not much traffic on the streets. Chinese consumers were busy collecting coupons, searching and adding products into their shopping carts. Deep Discounts Online shopping discounts encourage consumers to spend more on this special day, sales have already outdone Black Friday and Cyber Monday …

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How Do Chinese Online Shoppers Buy From Overseas?

How Do Chinese Online Shoppers Buy From Overseas?   Chinese shoppers have been engaged in cross-border import trade over recent years. Buying overseas products is generally referred to as “HaiTao” in Chinese. “Hai” (Sea) means overseas, “Tao” (Search) means find and purchase.   Official Brand Web Store It is the most reliable way for Chinese …

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China Government Policy Evolution for Import eCommerce

China Government Policy Evolution The HaiTao market was not regulated in the early stage and had been operated in the gray area for several years. Chinese government has launched several new regulations to bring order to this chaotic market. New rules always bring different results for different players, and they are not always good news. …

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Develop Your China Online Payment Strategy

Develop Your China Online Payment Strategy You need to have a payment strategy when you step further to eCommerce in China. The decline rate for Chinese merchants is quite high in online credit card payment, and some websites do not even accept Chinese credit cards. This made Chinese consumers impossible to shop buy themselves in many situations.   Now …

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Building Trust in China: Challenges of Communication

Doing business in China is a game of winning trust. Communicating the right message to the right people in China needs your time and input.   Challenges of Communication The right way of communication is often a challenge for most foreign businessmen coming to China. You might not find the key person to speak to. …

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