Author name: Chao Cheng

Chao is recommended by Paypal to bring overseas brands into the China market. Now he coaches business owners to start up and grow their business in China. Author of Sell Online To China, How to Build A Right Website That Works In China, and a series of China Business Guides.

Navigating the Digital Great Wall: 3 Website Design Challenges in China

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Website design challenges in China are unique due to the country’s vast population, which presents a massive market opportunity for businesses worldwide. However, designing a website for the China market presents significant challenges, including language barriers, design preferences, and government regulations. In this blog post, we will explore these challenges and provide insights into how …

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Launching a website in China

36 Things to Check Before Launching a Website in China

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You are probably quite stressful when launching a website in China, typically when it is your first time. Building a website that can sell in China requires a fully localized Chinese web design. A couple of things could go very, very wrong if you are not aware of the basic rules. Well, today you’re in for a …

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Navigating the Differences Between Simplified and Traditional Chinese for Foreign Businesses

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This is A Comprehensive Guide to Understanding and Choosing the Right Chinese Writing System for Your Business Needs When entering the Chinese market or engaging with Chinese-speaking customers, foreign businesses must consider the differences between Simplified and Traditional Chinese writing systems. In this article, we will discuss the key differences and provide suggestions for foreign …

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Making the Most of Business Trips to China: A Guide for Western Professionals

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A business trip to China can be both thrilling and intimidating. On the one hand, you’re excited to explore a new culture, make valuable connections, and grow your business. On the other hand, you’re nervous about making a faux pas and causing a diplomatic incident. Fear not, dear reader! … Making the Most of Business …

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Email Marketing in China: Is It Still Effective in 2023?

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Discover the untapped potential of email marketing in China with our expert inbound email marketing service. While the Chinese digital marketing landscape has evolved rapidly, email marketing remains a cost-effective, targeted, and powerful tool for businesses looking to build customer loyalty and increase conversions. In this blog, we discuss the unique challenges and opportunities of email marketing in China, and share best practices for optimizing your campaigns.

Create Your High Converting Chinese Landing Pages with Instapage

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Why Your Chinese Landing Pages Are Not Working? Hundreds of western companies throw a lot of money in Chinese paid search campaigns but see poor results. The bottleneck: The landing page.   Creating a landing page for China is no different than creating a landing page anywhere else, as long as you are prepared for …

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