China eCommerce Marketing

It's Much Easier to Sell Online to China, It is True. 

But More Important is to Increase Your Traffic and Turn It into Profits. 

Sell products to Chinese customers directly?

Now it seems you can join China market with low cost and high efficiency.

It is partly right, through cross-border eCommerce, You get a ticket to feel the market much faster than before.

But a successful brand is not built overnight.

Are You Ready for a Better China eCommerce Marketing?


suitable for individual businesses or small businesses.

starting from 6 months




  • Customized ecommerce strategy
  • Dedicated operations team
  • Daily ecommerce management
  • Integrated digital marketing
  • Channel partners
  • arrow-right
    Monthly review

suitable for SME businesses and large corporations.

starting from 12 months




  • Customized ecommerce strategy
  • Dedicated operations team
  • Daily ecommerce management
  • Integrated digital marketing
  • Channel partners
  • arrow-right
    Monthly review

For individual and small business



  • delivery within around 1 week
  • a dedicated proposal
  • one 30-min telephone/skype session
  • unlimited email Q&A support

For every serious  business



  • delivery within around 4 weeks
  • a dedicated proposal
  • one telephone/skype session
  • unlimited email Q&A support

First-class Full Range e-commerce Services

China eCommerce Strategy

For the eCommerce success of Your brand, You need a right strategy first.

  • Needs analysis
  • Industry research
  • Omni channel strategy & development cadence
  • Marketing planning
  • Localization advice

You will understand which way suits you best and know the step by step approaches.

The customized strategy is all based on your situation and brand recognition.

China eCommerce Operations

You will have a a dedicated operations team for each store in China.

We are responsible for the overall sales performance of the store: Merchandising and Site Content Management.

  • Integrated product management: product positioning, pricing strategy, SKU layout, selling point, campaigns design, etc.
  • Customized visual services: shop decoration and design, product page, event page, page makeup, etc.
  • Marketing promotion: marketing campaign planning, event operation, etc. including inner platform promotion and outer platform promotion, such as station express, drill exhibition.
  • Customer service: telephone customer service, Alitalk customer service, QQ online customer service and Wechat customer service.
  • Logistics and warehouse

China eCommerce Management

  • Market price monitoring
  • Distribution authorization management
  • intellectual property cooperation
  • Price system control and management

Integrated Digital Marketing

  • Baidu SEM (Baidu PPC)
  • Baidu SEO
  • Taobao DSP accurate delivery and CPS / CPA delivery
  • Taobao express
  • Social Media Marketing (Weibo Marketing)
  • Wechat Marketing
  • Multi-platform activity marketing
  • Media buying services.

Sell Through Channel Partners

SinoStep helps you develop more channels and expand your sales network.

You will get more exposures through all the strong and wide channel partners.

it includes platforms and distributors, online and offline.

  • B2B platforms
  • B2C platforms
  • Micro malls
  • Online and offine Distributors

Value Added Services

  • Building your independent official website
  • Corporate services
  • Trademark registration
  • Chinese translation services

We Are Working On

China import ecommerce model: C2C buyer Platform, Taobao Global

And Your Own Websites

Know Your Challenges

Let’s face the challenges ahead and adapt your business to this dynamic new market.

  • A long value chain
  • Fragmented channel
  • Branding from zero
  • Understand Chinese customers

A right full service partner will help you out.

I know it’s hard, but it's critical.

Localization is the key to Your China eCommerce success

We can see so many online business stores with Chinese version actually have a poor localization job in the view of the Chinese target audience.

SinoStep website localization is much more complicated than a simple document translation and a successful website localization (link to the website localization service) is step one of your China marketing strategy.
  • Front-end shop design & China User Interface (UI)/User Experience (UX) optimization based on local best practices
  • Integration of local functions: Chinese checkout & payment solutions (Alipay), online chat, China trust symbols, etc.
  • Support in ICP license registration, Local domain, local hosting, or CDN service
  • System integration with Order Management System (OMS), CRM, Point-of-Sales system (POS), etc.
  • Cultural
  • Language
  • Currency
  • Habits of Customers
  • Payment Gateway
  • Logistics
  • Time Zone
  • Customer Support
  • Local Regulations

Creating Top Online Shopping Experience for Consumers

  • Evaluate the market through proper market research
  • Create appropriate strategy of market entry
  • Handle necessary procedures and local tasks, legal, financial, operational…
  • Set Up of TaobaoTmall Shop, standalone China E-Commerce store & other eShops (JD, Amazon)
  • Find Suitable partners in various aspects
  • Succeed with SinoStep affordable Online Marketing Packages
  • Increase your brand awareness

You can get your business running as quickly as possible and get effective help in the right time.

Interviews & Speeches

Cheng Chao, in an Interview by Global Cross-Border E-commerce Community. "How to Conduct Successful Cross-border E-commerce in China." at Shanghai, briefing the China market entry strategy for overseas businesses in the new digital era.

SinoStep Senior Partner, Cheng Chao, Speaker at China Cross-Border eCommerce Summit Conference, 2015 "How to boost your global sales?" Fully localization boost the cross-border sales in the target markets.

Selling Consulting Services Across Borders, interview by Paypal China and the article published on Paypal Official Site: Chao’s startup story and his successful use of Paypal

Interview Video on Chao’s Cross-border consulting business

Interview by China Daily: Work Life Balance for China Cross Border Freelancers (China Daily was established in June 1981 and has the widest print circulation of any English-language newspaper in China).

Cheng Chao's Interview by Advertising Age on the commercialization of wechat ads and its trend.

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