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Webchat Moments: First Series of Ads Released

bmw First series of Wchat moments ads were released at around 20:00p.m. on Jan. 25, 2015,  and it quickly became the hottest topic on China social media.

The 3 advertisers are BMW China, Vivo Mobile Phone and Coca Cola. Unlike the official testing ads by Wechat Team, these 3 ads could be seen by selected wechat users.

 

cocacola vivo

 

Earlier the disclosed pricing of wechat moments ads (not verified)

  • CPC: minimum RMB 0.50 per click, free bidding.
  • CPM: minimum RMB 15 per thousand exposures, free bidding.

The targeting algorithm is not public and the targeting  accuracy is  a challenge.