First series of Wchat moments ads were released at around 20:00p.m. on Jan. 25, 2015, and it quickly became the hottest topic on China social media.
The 3 advertisers are BMW China, Vivo Mobile Phone and Coca Cola. Unlike the official testing ads by Wechat Team, these 3 ads could be seen by selected wechat users.
Earlier the disclosed pricing of wechat moments ads (not verified)
- CPC: minimum RMB 0.50 per click, free bidding.
- CPM: minimum RMB 15 per thousand exposures, free bidding.
The targeting algorithm is not public and the targeting accuracy is a challenge.