How Do Chinese Online Shoppers Buy From Overseas?
Chinese shoppers have been engaged in cross-border import trade over recent years.
Buying overseas products is generally referred to as “HaiTao” in Chinese.
“Hai” (Sea) means overseas, “Tao” (Search) means find and purchase.
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It is the most reliable way for Chinese consumers to buy if they know your brand.
In the beginning, most foreign e-Commerce sites don’t offer the direct shipping service to China. Chinese consumers bought through overseas e-commerce sites, and ship the purchased products back to China through intermediary shipping companies.
Language barriers, different payment, customer service and after-sales service are also obstacles for average Chinese consumers.
Customer service is critical for international buyers, I am sharing my story about Emily’s New 3Doodler Start Pen .