Author name: Chao Cheng

Chao is recommended by Paypal to bring overseas brands into the China market. Now he coaches business owners to start up and grow their business in China. Author of Sell Online To China, How to Build A Right Website That Works In China, and a series of China Business Guides.

Find Target Customers in China for Your Online Store

Leave a Comment / China eCommerce 101, China Market Research / By

They Are The Most Valued Chinese Consumers China Cross-border online shoppers are most valued pioneer consumers. Compared to average online shoppers on domestic eCommerce websites in China, they are early adopters of new things and can afford to buy more from overseas. Let’s picture them:ElderHigher incomeHigher educationMainly white-collar employees and business ownersMore than half are parentsMost live in the 1st, and …

Find Target Customers in China for Your Online Store Read More »

9 Market Trends of China Cross border Online Shopping

China eCommerce 101, China Market Entry 101 / By

Here are 9 Market Trends of China Cross border Online Shopping after the new policy released by the government earlier this year. 1. Regulated Market We can see China Government’s efforts to head off the illegal gray-market imports and all the regulations will make the market more healthy. Trade zones were set up to qualify for the …

9 Market Trends of China Cross border Online Shopping Read More »

To access this post, you must purchase SinoStep Membership.

10 Fundamental Rules For Writing Killer Chinese Web Copy

China Market Entry 101, Chinese Content Marketing 101 / By

Writing Killer Chinese Web Copy That Sells More Before you prepare the first Chinese character of your web copy, you must first Know your goal Know where to post Know your target audience Know your product or service Know who will write or translate I Want Chinese Copywriting Service     Here are some fundamental …

10 Fundamental Rules For Writing Killer Chinese Web Copy Read More »

To access this post, you must purchase SinoStep Membership.

Road of Chinese Freelancers: Online Roundtable Meeting at Zhihu

1 Comment / Chinese Content Marketing 101, Events / By

Road of Chinese FreelancersRoad of Chinese Freelancers (https://www.zhihu.com/roundtable/freelancers), a 7-day online round table meeting on Zhihu started from last Wednesday, has already got 26840 followers and 5834566 page views when I started writing this blog, and the numbers keep increasing. … Road of Chinese Freelancers: Online Roundtable Meeting at ZhihuRead More »

When Would a Chinese Consumer Buy from Your Web Store?

Leave a Comment / China eCommerce 101, China Market Entry 101, Chinese Website / By

Attract Chinese Buyers to Your Online ShopNow You can enter China market at a much lower cost with a significant number of potential Chinese cross-border online shoppers out there. And it is pretty efficient. It is true that China sells various types of goods around the world. In the mean time, Chinese buers love western brands, esp. luxury …

When Would a Chinese Consumer Buy from Your Web Store? Read More »

New Game Players in China Import eCommerce

Leave a Comment / China eCommerce 101, China Market Entry 101, Chinese Website / By

A lot of foreign brands cost more in China, and Chinese shoppers tend to buy many products from overseas. With the attractive potential ahead, new players joined this game without hesitate. This May, I attended the 5th Cross-border eCommerce conference China 2016 in Shanghai. The meeting lasted two days, the first day focusing on import and …

New Game Players in China Import eCommerce Read More »

Shopping Cart
>
Scroll to Top