New Policy Change to Open Your Baidu Advertising Account

 

Now You need to provide more materials to open your new Baidu Advertising Account.

China recently announced a new and stricter set of guidelines for online advertising.

And Baidu has taken a more strict submission process not long before.

New Policy Change to Open Your Baidu Advertising Account

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More...

For Foreign Clients

The previous guide of How to Open a Baidu PPC Account For Foreign Clients is still valid.

You just need to step further.

Here is a checklist for your reference

Official Company Registration Document

  • The certification must include this information: Name & Registered Office and Company Number.
  • Government documents also valid for application: Tax bill
  • Company Name Change Paper : If your business has ever changed a name, then provide both the original document of registration and any updated versions.
  • If you can not provide the original document, please provide the photocopy with your handwritten "consistent with the original", company seal and signature of the legal representative.
  • Chinese Translation of said document (SinoStep will provide translation service)

Local Government Official Website Search

  • Screenshot of the final query page at local government official website
  • Please provide the page with your handwritten "consistent with the original", company seal and signature of the legal representative.
  • The link of the local government official website query page.
  • Chinese Translation of said document (SinoStep will provide translation service)

Homepage of the Site You will promote

  • Homepage screenshot of the URL you will promote.
  • Please provide the page with your handwritten "consistent with the original", company seal and signature of the legal representative.
  • The URL
  • Chinese Translation of said document (SinoStep will provide translation service)

Additional Qualification Documents

Choose one of the following

  • Fortune 500 company
  • Notarized certificate
  • ALEX top 500 website
  • Public listed company
  • Bank transfer records to the agent

and

  • Screenshot or the search result and URL of the mentioned qualification.
  • Chinese Translation of said document (SinoStep will provide translation service)

 

Indicate the Ownership of the Website

The about us or contact us page must include:

  • Full Registered Name for the company
  • Company Address
  • Phone Number

 

What's Behind?

  • The account approval will take a little bit longer, please be more patient.
  • Leave a little more time to prepare your documents.
  • The Chinese online advertising market will be more regulated.
  • Most accounts will be verified, if we prefer not say "ALL"
  • Follow the new advertising law in setting up your ads ideas and text.

Let's chat if you want to start your Baidu advertising.

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