Author name: Chao Cheng

Chao is recommended by Paypal to bring overseas brands into the China market. Now he coaches business owners to start up and grow their business in China. Author of Sell Online To China, How to Build A Right Website That Works In China, and a series of China Business Guides.

Foreign Brands Cost More in China

Big Opportunities Chinese consumers keep buying more online, either in domestic web stores or in cross border ones. The strong demand for foreign goods brings a big opportunity for you to enter into the China market. The funny thing is, overseas brands in China’s traditional stores are often very expensive, even though many are made …

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New IOS 10: What Do Chinese Consumers Care The Most

You heard the Chinese terms of “Didi”, “Dianping” from the lips of speakers in Apple’s WWDC 2016. We can see a number of updates and new features aimed at China users. Very soon, Siri can support sending messages to wechat, Apple watch can recognize Chinese characters, Apple Maps can book rides on Didi, and you …

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All You Need to Know about China City Tiers

China city tier system is the first thing to understand before deciding your China market entry strategy. You can follow my 7-Step Formula in Ultimate Guide to Finding Your Profitable Niche Market in China to uncover your profitable business opportunities in China. From what cities to start your China business is a big concern in deciding your niche. Case Study Unbalanced China Market China City …

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How to Establish Your China Distribution Network Effectively

Selling to the rapidly expanding market in China is a great opportunity for most global businesses. While many business owners may be very excited by the market potential in China, it’s very difficult for them to start with the strategy and establish distribution channels in the Chinese market. Sinostep had helped a variety of international …

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Potential vs Challenge: A glance of China pecan market

Demand for pecans in China has boomed for years. I am trying to provide a full picture of this market in China and discuss the potential and challenges for the market. Pecan Boom in China At 2006, very few Chinese had ever ate pecans before it was introduced officially into the China market. After Chinese …

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How to Open a Baidu PPC Account For Foreign Clients

For western businesses who are new to Chinese digital marketing, it is quite complicated to handle the the process to set up a Baidu PPC account. Usually it takes about 2-4 weeks to set up a Baidu PPC account if all documents required are ready. Here are the most important document & website requirements for …

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Chinese Digital Marketing Tools

Chinese Digital Marketing Tools

Latest popular Chinese digital marketing tools Now we are releasing the updated list of the most popular resources for Chinese digital marketing. Making your Chinese Digital Marketing easier Chinese Search Engines Baidu : TOP Chinese search engine,  Baidu SEO Haosou : Newly launched in Jan., 2015, previous 360 Search Google HK Banned in Mainland China. Sogou : invested by tencent …

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