Food & Beverage

Food & Beverage

China’s huge market needs and rapid economic growth have attracted the global attention. 

Based in mainland China, SinoStep’s China Food & Beverage consulting team is focusing on consulting, development and management of Food & Beverage businesses in China.

Founded in 2012, SinoStep China Food & Beverage practice has gained trust from a wide range of clients from many well-known overseas SMEs and international companies.

China Food & Beverage Consulting Services

Successful Market Entry

Our team has worked on a wide range of projects in the following functional areas:

  • Acquisition strategy & advisory, Target search
  • Business strategy, Market entry strategy
  • China Branding
  • Competition situation analysis
  • Customer analysis
  • Distribution structure design
  • Market research
  • Marketing strategy and tactics
  • Partner search, e.g. distributors, importers
  • Target market prioritization
  • WFOE establishment (e.g. location search & comparison, localization of business & investment plans, government negotiation, company establishment).

Marketing Events, Trade shows in China

Food and Beverage Events 

  • Food and Drinks Tasting 
  • Wine Tasting
  • Dinner
  • Product Promotion
  • Specialized Food and Drinks Fairs
  • Meeting potential importers and distributors

Investing in China’s Food & Beverage Market

China Food & Beverage Market will constitute one of the largest markets in the world.

Our Food & Beverage Sector clients include


  • Animal protein
  • Dairy farming
  • Fish & seafood
  • Fresh fruit & vegetables

Branded Beverages

  • Alcoholic beverages
  • Coffee (instant, beans)
  • Fruit juice
  • Milk
  • Spirits
  • Tea (leaf, bag, powder, slimming)
  • Wine

Branded Foods

  • Breads & baked goods
  • Confectionery
  • Chocolate
  • Dairy goods (cheese, yogurt, ice-cream)
  • Frozen food (ready-to-eat meals, vegetables)
  • Oatmeal
  • Olive Oil and other edible oils
  • Sauces (Chinese & western)
  • Snacks (nuts, biscuits)
  • Spreads

Food Service

  • Bakery chains
  • Café chains
  • Full service restaurants
  • Hotel groups
  • Quick service restaurants


  • Coco powder
  • Dairy ingredients
  • Functional additives
  • Nutritional (supplements, premixes)
  • Oils & fats
  • Seasonings (dry, pastes, and liquids)
  • Sweeteners

Retail Channels

  • Convenience store chains
  • Hyper/supermarket chains
  • Mom & pops, independent mini-markets
  • Retail pharmacy chains
  • TV shopping channel


  • Contract sales organizations
  • Distributors
  • Importers
  • Wholesalers & wholesale markets

Food & Beverage in China is one of the big industries opening up to foreign investment

And the timing could not be better. 


China Market Entry & Business Development

SinoStep, as a specialist foreign direct investment practice, provides business advisory, market research, partner search, marketing, corporate establishment, accounting, and due diligence services to overseas SMEs and multinationals investing in China.

With the help of Sinostep China business development services, it will be much faster to start your business in China and develop your distribution network effectively.


Contact SinoStep


Senior Partner
China Market Entry Strategy Expert
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Experienced in Market Business Opportunity Analysis, Market Entry Strategy Planning and Cross-border Business Development, Local Partner Search, Chinese Localization and Local Branding.


Senior Business Consultant
Experienced in Market Research, Cross border eCommerce operations, Local Partner Search, China Business Development. Import and Export Support Services.


Digital Marketing Consultant, Sourcing Expert
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Experienced in Online marketing strategy and implementation, SMM, PPC, Wechat Marketing, and China sourcing.


Business Consultant
Successfully introduced 10+ overseas brands into the China market and built the distribution network.

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