China App Marketing

China App Marketing Services

  • Customize Your unique Mobile Apps Marketing plan.
  • Effectively determine where and how to execute mobile app promotion, based on the knowledge of different app store environment and app store ranking algorithms.

How It Works?

  • You can pay for the discovery contract through Paypal, or send your request via our contact form and we will send over the invoice, you will have more payment options then.
  • Fill in the China App marketing strategy request form that we will email you after your payment is processed.
  • Describe your detailed situation and challenges with supporting documents.
  • We evaluate your needs, talk further with you to agree on a certain job scope.
  • We offer a formal proposal and issue the invoice for your confirmation.
  • Project starts after payment is done.
  • We reserve the right to decline the request if your demand is outside of our expertise.

App Localization to the Chinese Market

In China, localized apps are downloaded more than English versions.

By investing in translating their apps into Chinese, and optimizing the product feature set for Chinese consumers, developers can grow their revenues.

However, according to ChinesetTrans, (the leading Chinese localization solution provider), the huge efforts needed to localize apps for Chinese audience make the market complicated and difficult for small developers to crack

China is totally different from the Western market. Never underestimate the differences.

Expert Review on Your App — Know Your Chinese Customers and Challenges

  • Cultural
  • Language
  • Currency
  • Habits of customers
  • Payment Gateway
  • Logistics
  • Time Zone
  • Customer Support
  • Local Regulations
Chinese App Marketing
SinoStep Chinese App Marketing

The app localization typically involves translating the text of your app into Chinese, choosing a Chinese app name, adapting the content of your app to meet Chinese tastes, and adding Chinese advertising platform SDK’s.

Expert Review For Small Business

suitable for individual businesses or small businesses.


Expert Review For Medium Business

suitable for individual businesses and SME businesses.


Expert Review For Large Business

suitable for SME businesses and large corporations.

  • preliminary industry research
  • Chinese localization check
  • report with advice
  • delivery within around 1 week
  • industry research
  • competiter study
  • Chinese localization check
  • report with advice
  • action plans
  • up to 2 skype consultation sessions with the client
  • delivery within around 3 weeks
  • comprehensive industry research
  • competiter study
  • Chinese localization check
  • report with advice
  • action plans
  • up to 3 skype consultation sessions with the client
  • delivery within around 6 weeks


SAPPRFT Approval Application

You must have a local China company to apply for either the SAPPRFT Approval or an ICP license.
It could be your own company, or an agent company.
What we can help
1. Help you find a local agent as a partner       
2. Local company registration
3. Approval application

App Distribution in China

Chinese app store landscape is highly fragmented, and much more complex than in the West.

For Android, Google’s monopoly on app distribution does not exist in China,

For IOS, the proliferation of jailbroken iPhones has weakened Apple’s grip on distribution.

Furthermore, the process of distribution is completely impossible for a non-native speaker to follow.

Sinostep helps submit your apps to a number of top stores in China, when you do not have a local team to do this.

App Store Name (English)  
  1. 360 Mobile Assistant
  2. Myapp (Tencent)
  3. Baidu Mobile Assistant
  4. MIUI app store (Xiaomi)
  5. HiMarket
  1. Wandoujia
  2. 91 Mobile Assistant
  3. Anzhi Market
  4. Huawei App Store
  5. Oppo Store
  1. China Unicom WoStore
  2. CMCC Mobile Application Market
  3. Sogou Mobile Assistant
  4. Lenovo Store
  5. Coolpad Store
  6. China Telecom Tianyi Store
  7. Tao App (Taobao)
  8. Zhuoyi Market
  9. Kingsoft Mobile Assistant
  10. AppChina

Procedures of Distribution

1. Collect Information: Collect the required information about your app
2. Account Setup: Open an account on each of the app stores
3. Account Approval: Work closely with each store to ensure that your account is approved.
4. App Submission: Upload the app and relevant information to each store along with the app’s description, icon and screenshots.
5. App Approval: The app is examined by the app store’s staff to check that it complies with their requirements. We maintain close communication with managers at each store to ensure that your app is approved.

Marketing and Management

  • Market Research

Help you understand the real market and decide the next step.

  • ASO

Optimize your app in the search and found them easily in the app stores.

  1. App name
  2. Copyright information
  3. Keyword density in keyword listings
  4. Keyword density in app description
  5. Grammar and description structure
  • Chinese Online Reputation Management

    Customers are easily influenced by online reviews, comments on social media and ratings from friends. It’s true in the Chinese world too.

  • Social Media Marketing for Your Apps

  • Review submission
  • Promotional video
  • PR support
  • Content writing
  • Weibo marketing
  • Wechat marketing
  • User Acquisition Campaigns

Unlike Google Play and the Apple App Store, the Chinese Android stores work a little differently.

The fastest option is to pay for a featured promotional spot or a pay-per-download campaign on each store.

  • Updates

Whenever you release a new update of your app, just send us the file and we’ll handle the full process of updating it on each of the stores.

  • IP Protection & Shielding Service

Many popular apps already have hacked copies of their app listed on China’s app stores. We work with the stores to claim each copy of your app and ensure that only your official app is available on each store.

In order to prevent your app from being copied again, we also offer an app shielding service. This service works by repackaging your app to prevent other companies from duplicating it.

  • Payment Transfer

For paid and in-app-purchase apps some stores are able to transfer payment directly to an overseas bank account but the majority can only transfer to a local Chinese company bank account. SinoStep is able to collect payments from the stores on your behalf, handle all applicable taxes, and then transfer payments directly to your company’s bank account.

Premium Dedicated Service

* Top stores App Distribution 
* Updates 
* Maintenance 
* SDK App Tracking 
* Submission App Claiming 
* Standard App Shielding 
* Review Reporting 
* Review Summery 
* Monthly Download Reports (manual) 
* User Acquisition and Marketing 
* Dedicated Person

Get Started Now!

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