Author name: Chao Cheng

Chao is recommended by Paypal to bring overseas brands into the China market. Now he coaches business owners to start up and grow their business in China. Author of Sell Online To China, How to Build A Right Website That Works In China, and a series of China Business Guides.

Is Email Marketing Suitable for the Chinese Market? A Misunderstood Marketing Practice

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In recent years, many articles have claimed that the Chinese market is not suitable for email marketing. They often cite reasons such as low email usage among users, the dominance of instant messaging platforms like WeChat, and the prevalence of spam filters. While these arguments may hold some truth, they are often one-sided and overlook …

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Essential Things to Know Before You Visit China for Business

60 Essential Things to Know Before You Visit China for Business

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More and more overseas businesses are expanding to China for new opportunities. Business travels are the direct way to reach your potential customers and partner. But there are quite a few common issues in the China business travels for western businessmen. After several years China market entry consulting, I’ve compiled some top tips for going to China that many businessmen …

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Navigating the Digital Great Wall: 3 Website Design Challenges in China

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Website design challenges in China are unique due to the country’s vast population, which presents a massive market opportunity for businesses worldwide. However, designing a website for the China market presents significant challenges, including language barriers, design preferences, and government regulations. In this blog post, we will explore these challenges and provide insights into how …

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Launching a website in China

36 Things to Check Before Launching a Website in China

Chinese Website / By

You are probably quite stressful when launching a website in China, typically when it is your first time. Building a website that can sell in China requires a fully localized Chinese web design. A couple of things could go very, very wrong if you are not aware of the basic rules. Well, today you’re in for a …

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Navigating the Differences Between Simplified and Traditional Chinese for Foreign Businesses

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This is A Comprehensive Guide to Understanding and Choosing the Right Chinese Writing System for Your Business Needs When entering the Chinese market or engaging with Chinese-speaking customers, foreign businesses must consider the differences between Simplified and Traditional Chinese writing systems. In this article, we will discuss the key differences and provide suggestions for foreign …

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Making the Most of Business Trips to China: A Guide for Western Professionals

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A business trip to China can be both thrilling and intimidating. On the one hand, you’re excited to explore a new culture, make valuable connections, and grow your business. On the other hand, you’re nervous about making a faux pas and causing a diplomatic incident. Fear not, dear reader! … Making the Most of Business …

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Email Marketing in China: Is It Still Effective in 2024?

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Discover the untapped potential of email marketing in China with our expert inbound email marketing service. While the Chinese digital marketing landscape has evolved rapidly, email marketing remains a cost-effective, targeted, and powerful tool for businesses looking to build customer loyalty and increase conversions. In this blog, we discuss the unique challenges and opportunities of email marketing in China, and share best practices for optimizing your campaigns.

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