China Marketing

China Marketing

How to Establish Your China Distribution Network Effectively

Business Development, China Market Entry 101, China Market Research, China Marketing, Chinese Law, Company Setup / By

Selling to the rapidly expanding market in China is a great opportunity for most global businesses. While many business owners may be very excited by the market potential in China, it’s very difficult for them to start with the strategy and establish distribution channels in the Chinese market. Sinostep had helped a variety of international …

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Basics to understand China’s mobile app market

China Marketing, Chinese Digital Marketing / By

China is becoming the next battlefield for global app makers. Many foreign app developers are excited about the market opportunity in China, while they barely know nothing about this special market. Why China Mobile App Market is Different? Research on Google Play or the iTunes App Store works well for almost every market in the …

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Failures of Global Companies in China: Ignorance of the Market Differences in China

China Market Entry 101, China Market Research, China Marketing, Chinese Culture / By

In the past decade, we can see so many overseas companies are coming into China with high hopes to develop a market but they failed to live up to their expectations. It seems interesting, No one expected it to be this way especially for most American cutting-edge technology giants, Yahoo, Ebay, MySpace, Facebook, Twitter, Groupon, …

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Booming Private Investment in China Healthcare Market

China Market Entry 101, China Market Research, China Marketing, Chinese Law, Healthcare, Industry / By

Current situation of China Healthcare Market China Healthcare Market is still in an early stage, and Chinese people are expecting more diversified medical service supply. Currently the healthcare contributes about 5% of the GDP in China, which is pretty low in the world. Limited entry to the market Unhealthy monitoring mechanism Imbalanced medical resources lead to insufficient …

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The Facts of Successful Branding in China

China Market Research, China Marketing / By

Lately I was frequently asked about questions on how to establish a strong branding in the China market. I’d like to share some ideas here and please raise your opinions.   Get a Good Chinese Brand Name Before trying to get a branding success, it’s more easy to get a poor brand name if this …

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