Chinese Brand Name Evaluation – Deluxe

Chinese Brand Name Evaluation – Deluxe

Best for

medium size or big multinational corporations expanding to various Chinese markets.

Deluxe Chinese Name Evaluation Services

  1. Expert Chinese Brand Name Evaluation (All-In: Mandanrin, Cantonese, Taiwanese, Shanghaiese)   $2499.00    14-Day

Deluxe Chinese Name Evaluation

What You Get for Professional Chinese Brand Name Evaluation

  • Analyzes up to 6 names
  • Appropriateness for your business
  • Customized evaluation questions for your business
  • Interview people of your target market
  • Literal meanings
  • Pronunciation concerns
  • Potential associations
  • Professional business opinion
  • Ranking of the name candidates
  • Delivery within 14 days

We are here, When you want

  1. Expert name evaluation in different major Chinese languages.
  2. A professional check of cultural connotations associated with your brand name ideas.
  3. An objective analysis by several naming experts.
  4. Reliable, fast, and thorough service in good quality control.

Chinese Name Evaluation suitable for

  • Corporate names
  • Service names
  • Product names

SinoStep Brand Name Grading System

Sinostep brand name evaluation system is an academically based grading system.

Each name is valued and graded according to social, cultural, legal and sensory criteria.

Business Oriented

Our Naming experts are both experienced linguists and business consultants in the Chinese markets.

Quickly and effectively, you can get Chinese connotations and meanings for each of your name ideas.

Chinese Markets

Ideally, A Chinese brand name shall be tested in all major Chinese languages.

Chinese is a group of several languages, some are very distinctive.

  • Mandarin: Mandarin Chinese is now the most useful business language after English
  • Taiwanese (MinNan Dialect or Hokkien): is widely used in Taiwan
  • Cantonese: widely used in Canton area of mainland China, Hongkong, Macau, and Chinese communities worldwide.
  • Shanghainese: an important local dialect in Shanghai, the strategic local big market in China.


Real Chinese-style names show a level of seriousness and respect towards Chinese culture.

The following are typical wrong ways to get a Chinese name.

  • Use any online Chinese name auto-generator.
  • Ask non-native speakers to make one up for you.
  • Ask random people on the Internet to think of one for you.
  • Ask random Chinese native speaker you know to think of one for you.
  • Ask random people to check or evaluate your Chinese name.

People are doing the above quite a lot, even for their business names.

It’s such a bad idea because there are so many cultural nuances involved with finding an appropriate Chinese name.

You always end up with

  • A typical “foreign name”.
  • A nonsense name.
  • A ridiculous and funny name.
  • A name that looks strange.
  • A name that sounds awful, or weird.
  • A name of a notorious villain in a classic novel, in a popular drama or movie, or in the history.
  • A name with unlucky meaning.

Many Chinese native speakers still need to consult Chinese Name expert for a good name.


Get A Chinese Name for Your Business

Developing exceptional Chinese name for your business

Tell us about your business, we get the right name for you.

♥ Chinese Brand Name Evaluation

♥ Chinese Brand Name Development

  1. Brand Positioning
  2. Creative Brainstorming
  3. Chinese Brand Name Evaluation
  4. Business Name Research
  5. Brand Launch

How does it work

→ 1. Fill out the order form and click “Evaluate My Name“, SinoStep Project Manager will create an order for you in a short while.

→ 2. After you confirm the order and effect payment, We will begin the brand name evaluation project.

Deluxe Chinese Name Evaluation

→ 3. Get your Chinese brand name evaluation report in your email.

    Existing Business Name*


    Started Date




    Describe your requirements*

    Name Candidates







    Chinese Brand Name Evaluation - Standard

    Mandarin $399Taiwanese $399Cantonese $399Shanghainese $399

    Chinese Brand Name Evaluation - Professional

    Mandarin $799Taiwanese $799Cantonese $799Shanghainese $799

    Chinese Brand Name Evaluation - Deluxe

    All-In: Mandarin, Taiwanese, Cantonese, Shanghainese $2499

    Chinese Brand Name Development Service

    noneBrand PositioningCreative BrainstormingName ResearchBrand LaunchName Consulting

    Tell more about your business or special instruction*

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    Your Name*




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