Consumer & Retail

Consumer & Retail

China’s consumer & retail market is constantly evolving.

The huge market needs and rapid economic growth have attracted the global attention.

Based in mainland China, SinoStep’s China Consumer & Retail consulting team is focusing on consulting, development and management of Consumer & Retail businesses in China.

Founded in 2012, SinoStep China Consumer & Retail practice has gained trust from a wide range of clients from many well-known overseas SMEs and international companies.

China Consumer & Retail Consulting Services

Our Consumer & Retail Sector clients include


  • Consumer Electronics
  • Consumer Health
    • Nutritional supplements
    • OTC drugs
    • Weight control
  • Consumer Packaged Goods
  • FMCG
  • Lingerie & apparel
  • Luxury
    • Cigars
    • Designer fashion
    • Footwear
    • Fragrances
    • Jewelry and Diamond
  • Pet Care
  • Sporting goods

Retail, Chainstores & Services

  • Consumer Services
  • Food Service
    • Bakery
    • Café
    • Full service restaurants
    • Ice-cream parlors
    • Quick service restaurants
  • Retail
    • Department stores
    • Outlet centers
    • Convenience store chains
    • Hyper/super markets
  • Specialty & Branded Retail
    • Bicycle stores
    • Car dealers
    • Fashion retail
    • Luxury boutiques
    • Pet stores
    • Retail pharmacies

Our team has worked on a wide range of projects in the following functional areas:

  • Acquisition strategy & advisory, Target search
  • Business strategy
  • China Branding
  • Competition situation analysis
  • Customer analysis
  • Distribution structure design
  • Market research
  • Marketing strategy and tactics
  • Partner search, e.g. distributors, importers
  • Target market prioritization
  • WFOE establishment (e.g. location search & comparison, localization of business & investment plans, government negotiation, company establishment).

Marketing Events, Tradeshows

  • Consumer & Retail Fair 
  • Consumer & Retail Events 
  • Consumer & Retail Tasting 
  • Consumer & Retail Dinner 

Investing in China’s Consumer & Retail Market

China Consumer & Retail Market will constitute one of the largest markets in the world.

Consumer & Retail in China is one of the big industries opening up to foreign investment and technology

And the timing could not be better. 


SinoStep, as a specialist foreign direct investment practice, provides business advisory, market research, partner search, marketing, corporate establishment, accounting, and due diligence services to overseas SMEs and multinationals investing in China.


Contact SinoStep


Senior Partner
China Market Entry Strategy Expert
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Experienced in Market Business Opportunity Analysis, Market Entry Strategy Planning and Cross-border Business Development, Local Partner Search, Chinese Localization and Local Branding.


Senior Business Consultant
Experienced in Market Research, Cross border eCommerce operations, Local Partner Search, China Business Development. Import and Export Support Services.


Digital Marketing Consultant, Sourcing Expert
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Experienced in Online marketing strategy and implementation, SMM, PPC, Wechat Marketing, and China sourcing.


Business Consultant
Successfully introduced 10+ overseas brands into the China market and built the distribution network.

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