• In 2003, I quit my job as the China marketing manager in a foreign owned IT company. I decided to seek for a more challenging life and create my own business,
• Several months later, I founded Taohai, a professional Chinese Translation Company. After 8 years, In 2011, I turned the traditional translation agency into ChineseTrans, an online translation store, selling professional Chinese translation services, with instant quote and a large pool of great linguists.
• From 2010, I started to offer Chinese digital marketing, virtual assistant services to overseas companies coming to China. My initial orders comes from my websites and in 2011, I started taking orders from international freelancing platforms like Odesk, Elance (Upwork now) and some others. My hourly rate rises from USD5/hour to USD333/hour within 3 years.

• I developed some effective and easy-to-follow training techniques for both English learning and Mandarin learning. My latest online course Best Way to Learn Mandarin is helping Mandarin learners with western language background to learn the language in a better way, and make Mandarin part of their lifestyle.
• Practical Lifestyle English is my online course for English learners in China to change their methods of study, and use English in their real life. I've been coaching hundreds of kids and adults to achieve great success in their language study with the new approach.

• In 2011, I founded SinoStep and developed a full range of China market entry solutions. Sinostep offers consultations & marketing services such as China Market Entry Strategy, and WeChat Marketing to more than 500 clients from 50+ countries. 
• I'd successfully introduced dozens of overseas brands into the China market, established their operations in China on early stage and adapted their businesses to the China market. I was featured by Paypal as the most recommended cross border China Market Entry Expert.
• From 2013, I started to offer Expert Review services to new business players in China to correct initial localization mistakes on their websites, apps and business plans before throwing their money into the water.
• I recruited and trained a powerful team of China virtual assistants, Chinese digital marketers, business consultants under SinoStep.

• Since 2013, I've written dozens of China Business Guides based on my real business practices. I sold hundreds of copies of Sell Online to China & How to Build a Chinese Website That Works.
• My tailor-made China Business Coaching programs have been welcome by startup executives, entrepreneurs and freelancers looking for a dedicated coach. 

"It's the quickest way for me to understand the market and start my China business in a smart way." One of my students said.

• In 2018, I launched The China Digital Marketer Masters Program to help my overseas students ready with the skillset of all digital marketing domains in the China market.
• I was invited to offer lectures in mainland China, Hongkong, Belgium, France, USA, Belgium, South Africa, etc. on topics such as "Doing Business in China", "Develop Your Digital Marketing Strategy in China", and "China's Booming Cross Border eCommerce", etc.
• In the China market, I am now offering consulting, coaching and online courses to Chinese freelancers and small startup companies at Chaoacademy.com, a private online business school.
• I keep writing business articles, tutorials, and courses in both English and Chinese. I am maintaining a Chinese column at Zhihu (Largest Chinese Knowledge Sharing Platform), and my WeChat public accounts. 

When I talk with you on China market entry strategy, localization, content marketing and cross border business development, I do so based on real business practices and my actual experience.

My first business was a translation agency, then started several online businesses and introduced many overseas businesses into China. More and more clients attempted to ask for more help when they knew me better. I started to offer advisory services to foreign business owners establish and grow their business in China.